SIBLING IS AN AUDIENCE-FIRST STRATEGIC CONSULTANCY AND WE BELIEVE IN PUTTING PEOPLE AND COMMUNITIES AT THE HEART OF OUR WORK. WE HELP BRANDS UNDERSTAND WHAT AUDIENCES WANT AND NEED, CREATING A VALUE EXCHANGE THAT WORKS FOR BOTH PARTIES.

WE ARE DRIVEN, CREATIVE PROBLEM SOLVERS WHO BELIEVE IN THE POWER OF COMMUNICATION AND MEANING OVER A GROWTH-AT-ALL-COSTS STRATEGY TO BUILD BRANDS THAT ARE FIT FOR THE FUTURE.

SIBLING IS FOUNDED BY LUCINDA BOUNSALL, A GLOBAL STRATEGY DIRECTOR WITH OVER A DECADE OF EXPERIENCE WORKING WITH SOME OF THE BEST BRANDS IN THE WORLD.SHE HAS COLLABORATED WITH THE LIKES OF NIKE,ADIDAS,HINGE,BUMBLE,DUREX,PEPSI AND MORE, DELIVERING IMPACTFUL STRATEGIES THAT RESONATE WITH DIVERSE AUDIENCES. LUCINDA’S EXPERTISE LIES IN UNDERSTANDING CULTURAL NUANCES AND CONSUMER BEHAVIOURS ALLOWING HER TO CONNECT THE DOTS AND CRAFT COMPELLING STRATEGIES THAT BUILD BRANDS.

AS THE FOUNDER OF SIBLING, LUCINDA LEADS A TEAM DEDICATED TO FOSTERING CONNECTION, COLLABORATION AND INNOVATIVE THINKING.UNDER HER GUIDANCE SIBLING HAS BECOME A TRUSTED PARTNER FOR CLIENTS SEEKING TO NAVIGATE THE COMPLEXITIES OF MODERN BRANDING AND CULTURAL ENGAGEMENT.

LUCINDA IS ALSO PASSIONATE ABOUT SHARING HER KNOWLEDGE THROUGH PUBLIC SPEAKING ENGAGEMENTS, WHERE SHE DISCUSSES TOPICS RELATING TO BRAND STRATEGY, CULTURAL TRENDS AND THE INTERSECTION OF BUSINESS AND CREATIVITY.