SERVICES

WE OFFER BESPOKE SOLUTIONS ACROSS A NUMBER OF DIFFERENT CAPABILITIES. FROM RETAINED CONSULTANCY, TO ONE-OFF PROJECTS AND WORKSHOPS.

  • FOCUS GROUPS

    DEPTH INTERVIEWS

    ETHNOGRAPHY

    INTERACTIVE WORKSHOPS

    AUDIENCE INSIGHTS

    QUALITATIVE RESEARCH

    REPORTS

    COMPETITOR ANALYSIS

  • CONTENT STRATEGY

    CAMPAIGN STRATEGY

    CREATIVE IDEATION

    ACTIVATIONS

    PARTNERSHIPS

    SOCIAL STRATEGY

    COPYWRITING

    CULTURAL PROGRAMMING

  • BRAND STRATEGY

    POSITIONING

    NAMING

    TONE OF VOICE

    WHITE SPACE MAPPING

    COMPETITOR AND INTERNAL AUDITING

    BRAND FUNDAMENTALS

  • CAMPAIGN STRATEGY

    COMMUNICATIONS STRATEGY

    INFLUENCER STRATEGY

    CHANNEL STRATEGY

  • “Working with Lucinda is a true pleasure. She brings huge energy & enthusiasm, and gets stuck straight in to every task. She’s a strong presenter and a trusted voice. Her power move is to possess an acute awareness of cultural shifts & trends, especially for younger audiences, and bring these to life in clear and creatively inspiring ways.”

    - Jo Delaney, Head of Strategy, PepsiCo

  • "Lucinda is a gem - smart, strategic and plugged into culture. She worked with me on a complex fashion project - bringing strong audience insight and discerning fashion knowledge. "

    - Nichola Davies, Head of Strategy, Exposure

  • "Loved working with Lucinda @ Gravity Road on a couple of US projects. Her positive attitude, reliability and smart thinking were key to getting to ideas quickly and efficiently. She brings focus to the strategy and the creative, always striving to help make the work the best it can be. A true passionate team player."

    - Dario Verrini Brand Director Gravity Road