OUR WORK

  • Marina Bay Sands (Singapore)

    Agency: Frosty

    STRATEGIC DEVELOPMENT OF THE BRAND RELAUNCH CAMPAIGN FOR LUXURY HOTEL MARINA BAY SANDS.

  • Fat Face

    Agency: Livity

    CAMPAIGN STRATEGY FOR FAT FACE’S 2024 CHRISTMAS ADVERT. SCORED 4.9 ON SYSTEM1 AD PLATFORM TESTING.

  • Pepsi

    Agency: Sips & Bites

    CREATIVE CAMPAIGN STRATEGY FOR PEPSI’S 2024 CHRISTMAS ADVERT.

  • Nike (Global)

    Agency: MØRNING

    STRATEGIC CONSULTANCY ON THE DEVELOPMENT OF THE GLOBAL BRAND STRATEGY FOR NIKE WOMEN. SYNTHESISING EXISTING BRAND ASSETS INTO A CLEAR AND CONCISE NARRATIVE. WORKING CLOSELY WITH BLOBAL BRAND MANAGEMENT VP AT NIKE.

  • Bumble

    Agency: Livity

    DEVELOPMENT OF A NEW GEN Z STRATEGIC PROPOSITION FOR BUMBLE GLOBALLY INCLUDING A PLAYBOOK FOR DEPLOYMENT OF NEW POSITIONING FOR A YOUNGER MARKET

  • Havana Club

    Agency: Livity

    HAVANA CLUB CAME TO US LOOKING TO BETTER UNDERSTAND GEN Z AUDIENCES AS WELL AS GUIDANCE ON HOW BRANDS CAN RETAIN HERITAGE STORYTELLING WHILST STILL REMAINING NEW. WE RAN A ONE DAY WORKSHOP WITH THEIR GLOBAL MARKETING TEAM.

  • Nike North America

    Agency: The Digital Fairy

    Cultural and creative forecasting for Nike North America. Running focus groups, expert interviews, ethnographic research and independent research looking at the intersection of authenticity and empowerment in relation to sports marketing.

  • Hinge

    Agency: The Digital Fairy

    Trend report and insights gathering for Hinge North America, looking into Gen Z attitudes to love, sex and dating. Research and synthesis, analysis and report creation as well as an insights workshop with the NA team.

  • Durex

    Agency: Gravity Road

    Brand playbook including everything from editorial and publishing strategy, creative formats, talent and partnerships strategy as well as editorial and social best practices.

  • Coke

    Agency: Exposure

    Leading the creation and evolution of the fashion as a passion point for Coca-Cola in Europe.

  • ASOS

    Agency: Sunshine

    Leading the global repositioning for ASOS, C-suite stakeholder and expert interviews, competitor, consumer and category insights research and new brand platform.

  • Vice Media Group

    Agency: Vice Media Group

    Working specifically with Refinery29 as their Senior Strategist. Working across a number of key global pitches and strategies including; Colgate, Nike, Baileys, BBC, and Clinique to name a few.

  • This Works

    Agency: ODD London

    Led successful pitch and ultimate strategy for the product launch of a new category within sleep and sex wellness.

  • Triumph

    Agency: ODD London

    Campaign strategy for Triumph including insights gathering and strategic rollout.

  • Stella McCartney

    Agency: In house

    Leading the global social media strategy for Stella McCartney.

We work at the intersection of brand and culture across fashion, lifestyle and FMCG clients.

Brands we’ve worked with…

Adidas, Berluti, Burberry, Balmain, Baileys, The Belmond Group, The BBC, CitizenM Hotels, Cirque du Soleil, Copenhagen Fashion Summit, Dove, Estee Lauder, Farfetch, Hinge, H&M, Illamasqua, Klarna, LegalShield, LVMH, La Neige, Moncler, Mastercard, Marks & Spencer, Net-A-Porter, New Look, Nivea, Nike, Pepsi co, Sailor Jerry’s, Suitcase Magazine, SAP, Tesco, Women’s Tennis Association, Wales Bonner, Taco Bell